Browsing by Author "ATIQOH, NISRINA NUR"
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PENGARUH CITRA MEREK, KUALITAS PERSEPSIAN, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN HIJAB ELZATTA
ATIQOH, NISRINA NUR (FE UMY, 2018-03-21)This study aims to determine the influence of brand image, quality of perceptions, and lifestyle to the purchase decision of Elzatta Hijab in Yogyakarta City. Subjects in this study were consumers who had been involved in ...