Browsing by Author "BAKHTIAR, ARFAN"
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THE ROLE OF ATTACHMENT STRENGTH IN DIPONEGORO UNIVERSITY USING STRUCTURAL EQUATION MODELING- PARTIAL LEAST SQUARE (SEM-PLS)
BAKHTIAR, ARFAN; SETYORINI, NADIA AZHARI; SUSANTY, ARIES (UMY, 2017)This study was to examine the influence brand identity, brand meaning, and brand image on brand equity as a result of the formation of a strong attachment, commitment, trust, and overall satisfaction from the perspective ...