Browsing by Author "BUDHIRAHARJA, GINANJAR"
Now showing items 1-3 of 3
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IMPLEMENTASI GAYA KEPEMIMPINAN DI PERUSAHAAN START UP
BUDHIRAHARJA, GINANJAR (PROGRAM PASCASARJANA UMY, 2017-09-16)Start-up companies can not use the leadership model specified in the beginning and then used for the next. Such a company needs a leader's leader who can adapt to the conditions of the team and the company. Therefore, ... -
PENGGUNAAN PENDEKATAN THEORY OF PLANNED BEHAVIOR UNTUK ANALISIS PENGARUH ELECTRONICWORD OFMOUTH (EWOM) PADAMINAT UNTUK BERWISATA KE YOGYAKARTA
BUDHIRAHARJA, GINANJAR (MM UMY, 2018-09-01)Di era digital, arus informasi mengalir begitu cepat di masyarakat. Pemikiran dan pengalaman seseorang bisa dibagikan dengan cepat dan mempengaruhi opini orang lain melalui media elektronik dan internet. Penyebaran informasi ... -
THEORY OF PLANNED BEHAVIOUR APPROACH ON EXPLAINING THE INFLUENCES OF E-WOM TOWARD THE INTENTION TO TRAVEL TO YOGYAKARTA
BUDHIRAHARJA, GINANJAR; TJAHTJONO, HERU KURNIANTO (UMY, 2017)This study is aimed to investigate how Theory of Planned Behaviour (TPB) approach can help on explaining the influences of e-WOM toward Intention to Travel. The growth of technology brings new era in consumer purchasing ...