Browsing by Author "DINAR, LATIFAH"
Now showing items 1-1 of 1
-
PENGARUH LINGKUNGAN TOKO DAN PROMOSI PENJUALAN TERHADAP EMOSI POSITIF DAN PEMBELIAN TIDAK TERENCANA
DINAR, LATIFAH (FE UMY, 2018-05-04)This study aims to analyze the influence of store environments, sales promotion of positive emotions and impulse buying. The independent variables in this study are store environment and sales promotion, positive emotions ...