Browsing by Author "FIRMANSYAH, IQBAL"
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PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PERSEPSIAN TERHADAP KEPUTUSAN PEMBELIAN
FIRMANSYAH, IQBAL (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019)This study aims to analyze the Influence of Brand Image, Perceived Price, Perceived Quality on Purchase Decision Shampoo Clear at Yogyakarta. The subjects in this study were consumers who have ever bought shampoo Clear at ...