Browsing by Author "HAQ, I’ZAZUL"
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PENGARUH HARGA, CITRA MEREK, DAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP MINAT BELI PRODUK HANDPHONE SECARA ONLINE
HAQ, I’ZAZUL (FE UMY, 2017-08-16)This research aimed to analyze the effect of price, brand image, and the electronic word of mouth to the buying interest. The object in this research is the online shop Lazada.co.id. This is a quantitative research that ...