Browsing by Author "JUMIATI, LAELA"
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PENGARUH BRAND IMAGE, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN LOYALITAS KONSUMEN SHAMPO PANTENE DI KABUPATEN WONOSOBO
JUMIATI, LAELA (MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-03)This research was conducted to examine the effect of Brand Image, Promotion and on purchasing decisions and their effect on loyalty. The results showed partially that Brand Image variables have a positive and significant ...