Browsing by Author "LESTARI, WESI LIA"
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ANALISIS IMPLEMENTASI STRATEGI PEMASARAN PRODUK SIMPANAN WADIAH PADA BMT BATIK MATARAM YOGYAKARTA
LESTARI, WESI LIA (FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-12-23)BMT Batik Mataram Yogyakarta implemented simple concept and programs in its marketing strategy through blend marketing. It was done to spur the introduction of BMT and its products to the middle class people in Yogyakarta. ...