Browsing by Author "MAULANA, YUDHA"
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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN
MAULANA, YUDHA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-08-13)This research aims to analyze the influence of Brand Image and Product Quality on Customer Satisfaction, Customer Satisfaction on Customer Loyalty, Brand Image and Product Quality to Customer Loyalty and indirect relationship ...