Browsing by Author "PADAMARAN, FAJAR"

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PENGARUH CITRA MEREK, KUALITAS PERSEPSIAN PRODUK TERHADAP KEPUASAN KONSUMEN DAN LOYALITAS KONSUMEN PRODUK EIGER ADVENTURE DI YOGYAKARTA

PADAMARAN, FAJAR (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-04-24)

This study aims to analyze the effect of brand image, perceived quality of products on customer satisfaction and customer loyalty of Eiger Adventure products in Yogyakarta. The object of this study uses Eiger Adventure ...