Browsing by Author "PALUPI, DYAH RETNO"
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PENGARUH KARAKTERISTIK MEREK, KARAKTERISTIK PERUSAHAAN, KARAKTERISTIK KONSUMEN - MEREK TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK
PALUPI, DYAH RETNO (FE UMY, 2017-02-24)This research aims to analyze the influence of the influence of brand characteristics, company characteristic, consumer - brand characteristic on brand loyalty through brand trust. The subject in this research that is ...