Browsing by Author "PUTRI, FAJRINA SAFIRAH WILDAN"
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PENGARUH PERSEPSI HARGA, PROMOSI, DAN ATRIBUT PRODUK DENGAN LABEL HALAL SEBAGAI VARIABEL MODERASI TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOSMETIK WARDAH DI DAERAH ISTIMEWA YOGYAKARTA
PUTRI, FAJRINA SAFIRAH WILDAN (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2020-02-13)This study aims to analyze the effect of price perception, promotion, and product attributes with the halal label as a moderating variable on purchasing decisions on Wardah cosmetic products in the Special Region of ...