Browsing by Author "WICAKSONO, ILHAM ADHI"
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PENGARUH EKUITAS MEREK, CITRA NEGARA ASAL DAN GREEN MARKETING TERHADAP MINAT BELI KONSUMEN
WICAKSONO, ILHAM ADHI (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-17)This study aims to analyze the The Influence of brand equity, country of origin image and green marketing on consumer buying intention Low Cost Green Car (LCGC) Toyota Car in Yogyakarta . In this study the sample obtained ...