Browsing by Author "WICAKSONO, MUHAMAD ARY"
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PENGARUH ELEMEN EKUITAS MEREK, DAN KETERJANGKAUAN HARGA TERHADAP KEPUTUSAN PEMBELIAN HONDA VARIO Enhanced Smart Power (Studi Pada Mahasiswa Universitas Muhammadiyah Yogyakarta) THE INFLUENCE OF BRAND EQUITY ELEMENTS AND AFFORDABILITY OF PRICE TOWARDS PURCHASING DECISION HONDA VARIO Enhanced Smart Power (Study on Students Muhammadiyah University of Yogyakarta)
WICAKSONO, MUHAMAD ARY (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-07-26)This study aims to analyze the influence of brand awareness, quality perception, brand association and affordability of price to purchase decision at University of Muhammadiyah Yogyakarta Student Users Honda Vario Esp. ...