Browsing by Author "YONANDES, FADLI"
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PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, ASOSIASI MEREK TERHADAP KEPUASAN KONSUMEN DAN LOYALITAS KONSUMEN
YONANDES, FADLI (FE UMY, 2017-11-23)This study aims to analyze the influence of Brand Awareness, Perceived Quality, Brand Association on Consumer Satisfaction and Consumer Loyalty on jeans brand, and is a case study on consumer of Levi's jeans in Daerah ...