Browsing by Subject "Celebrity Endorser, Event Sponsorship, Perceived Quality, Brand Image, and Purchase Decision. Celebrity Endorser, Event Sponsorship, Kualitas Persepsian, Citra Merek, dan Keputusan Pembelian."
Now showing items 1-1 of 1
-
PENGARUH CELEBRITY ENDORSER, EVENT SPONSORSHIP, DAN KUALITAS PERSEPSIAN TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE MELALUI CITRA MEREK SEBAGAI PEMEDIASI
(FE UMY, 2018-04-28)This research study objective is to analyze the effect of celebrity endorser, event sponsorship, perceived quality, and brand image of Oppo Smartphone purchase decision. Subjects in this study were the users of Oppo ...