Browsing by Subject "Consumer Attitudes"
Now showing items 1-2 of 2
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ANTECEDENT OF CONSUMER ATTITUDES TOWARD ONLINE SHOPPING IN INDONESIA
(The International Journal of Business Management and Technology, 2019-03-01)This study aims to examine the mediating effect of Trust in the relationship between Perceived Website Quality (PWQual), eWOM, and Perceived Benefits on Consumer Attitudes Toward Online Shopping in Indonesia. The sample ... -
PENGARUH KEMUDAHAN PENGGUNAAN DAN PERSEPSI KEGUNAAN TERHADAP SIKAP KONSUMEN DAN MINAT BERTRANSAKSI SECARA ONLINE DI TOKOPEDIA THE INFLUENCE OF EASE OF USE AND PERCEIVED USEFULLNESS ON CONSUMER ATTITUDES AND INTEREST IN ONLINE TRANSACTIONS IN TOKOPEDIA
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-07-27)This research aims is to analyze the Effect of Ease of Use and Perception of Usefulness to Consumer Attitudes and Interests Online transactions in Tokopedia. Object in this research is Tokopedia, while subject in this ...