Browsing by Subject "Green marketing, Brand Image, purchasing Decision"
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PENGARUH PEMASARAN HIJAU TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH CITRA MEREK PADA PRODUK RAMAH LINGKUNGAN
(FE UMY, 2017-04-27)This research aims to find out how big the influence of green marketing of the purchase that is mediated by the brand image on Eco-Friendly products Pertamax series. This research was conducted in Yogyakarta. Sampling ...