Browsing by Subject "Impulse Buying, Environmental Factors, Emotional States, Mehrabian and Russell's Model. Pembelian Impulsif, Faktor Lingkungan, Keadaan Emosional, Model Mehrabian dan Russell"
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PENGARUH FAKTOR LINGKUNGAN TOKO TERHADAP PERILAKU PEMBELIAN IMPULSIF DENGAN KONDISI EMOSI SEBAGAI VARIABEL PEMEDIASI: SEBUAH PENGUJIAN MODEL MEHRABIAN-RUSSELL
(FE UMY, 2017-02-24)The research aims to analyze the influence of availability of time, atmospheric factors, presence of others, perceived crowding on impulse buying behavior with emotional states and Mehrabian and Russell model as intervening ...