Browsing by Subject "Marketing Mix, Competitive Advantage, Swot Analysis"
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ANALISIS STRATEGI MARKETING MIX BMT BINA IHSANUL FIKRI DALAM MENINGKATKAN COMPETITIVE ADVANTAGE
(FAKULTAS AGAMA ISLAM, 2018-07-27)This research aimed at analyzing marketing mix strategy at BMT BinaIhsanulFikri in enhancing competitive advantage in order to face the recent competition. Marketing mix consists of 7 variables including product, price, ...