Browsing by Subject "Marketing Mix, Religiosity, Decision of Muslim Community to Save Money. Marketing Mix, Religiusitas, Keputusan Masyarakat Muslim Menabung."
Now showing items 1-1 of 1
-
PENGARUH MARKETING MIX DAN RELIGIUSITAS TERHADAP KEPUTUSAN MASYARAKAT MUSLIM MENABUNG DI BANK SYARIAH
(FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-12-19)This study aims to analyze the influence of marketing mix consisting of product, price, location, promotion, process, people, physical evidence and religiosity on the decision of Muslim community to save at Bank Syariah ...