Browsing by Subject "Perceive Quality, Brand Image, Price Perception, Purchase Decision."
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PENGARUH KUALITAS PERSEPSIAN, CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-01-24)This study aims to determine the influence of perceive quality, brand image and price perception towards purchase decision airline tickets online on the costumers of traveloka.com. The number of samples used in this research ...