Browsing by Subject "Product Innovation, Brand Image, Price Perception, Purchasing Decision"
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PENGARUH INOVASI PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANDPHONE MEREK ZENFONE ASUS
(FE UMY, 2017-04-21)This research aims to identify and analyze the effect to of product inovation , brand image, and price perception the decision of purchasing Handphone Zenfone ASUS around Student at University of Muhammadiyah Yogyakarta. ...