Browsing by Subject "South Korea, cosmetics product export, cultural diplomacy, Korean wave, band wagon effect, brand ambassador, Indonesia"
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STRATEGI KOREA SELATAN DALAM MENINGKATKAN EKSPOR PRODUK KOSMETIK (K-BEAUTY) DI INDONESIA PADA TAHUN 2013-2018
(FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-03-14)This paper explains about the strategic of South Korea to increase their cosmetics (K-Beauty) product export in Indonesia as the object country. Using the theory of cultural diplomacy from Professor Tulus Warsito and Wahyuni ...