Browsing by Subject "credibility corporate, credibility endorsement, experiment method"
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PENGARUH KREDIBILITAS PERUSAHAAN DAN KREDIBILITAS ENDORSER TERHADAP SIKAP IKLAN, SIKAP MEREK DAN NIAT BELI
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-08-16)This study aims to analyze the influence of. The independent variables in this study are coorporate credibility and endorsement redibility, attitudes toward advertisement, attitude toward brand, and purchase intenstion ...