Browsing by Subject "customer relationship management"
Now showing items 1-2 of 2
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The mediating effect of marketing capability in the relationship between CRM on business performance in Indonesia and Thailand service industry
(Int. J. Electronic Customer Relationship Management, 2021)This study empirically contributes to customer relationship management (CRM) activities on marketing capability and business performance. The authors also investigate the mediating role of marketing capability in ... -
PENGARUH KUALITAS LAYANAN DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN NASABAH DAN LOYALITAS NASABAH (STUDI PADA NASABAH UMKM PD BPR BANK BANTUL)
(MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2020-06-20)This study aims at analysing and describing the effects of the service quality and customer relationship management at PD BPR Bank Bantul on the customer satisfaction and loyalty. The object of this study is PD BPR Bank ...