Browsing by Subject "green product launch success"
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GREEN PRODUCT DIFFERENTIATION AND GREEN PRODUCT LAUNCH SUCCESS DOES IMPACT ON GREEN PRODUCT INNOVATION PERFORMANCE ?
(Advances in Economics, Business and Management Research, International Conference of Organizational Innovation (ICOI 2019), 2019)This study aim is to investigate and evidence empirically analyze the mediating role of green product launch success on green product innovation performance on SMEs industry. This study was collected with 200 managers ...