Browsing by Subject "perception of service quality, customer satisfaction, customer loyalty, path analysis"
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PENGARUH PERSEPSI KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH BRI KANCA WONOSARI
(MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-31)This study aims to analyze the influence of service quality on satisfaction and loyalty of BRI customers, especially at the BRI Wonosari branch office. This research is an explanatory study with the population of this ...