Browsing by Subject "product design, perception product quality, price perception, promotion, purchasing decision."
Now showing items 1-1 of 1
-
ANALISIS PENGARUH DESAIN PRODUK, PERSEPSI KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN BATIK KULON PROGO
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-03-08)This research is to find out the factors that influence the purchasing decisions of Kulon Progo batik consumers. The factors that influence it are product design, product quality perception, price perception, and promotion. The ...