Browsing by Subject "product innovation"
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THE EFFECT OF PRODUCT’S ATTRIBUTE ATTRACTIVENESS ON THE RELATIONSHIP BETWEEN PRODUCT INNOVATION AND COSTUMER’S PURCHASING INTEREST ( A STUDY ON CUSTOMERS OF HONDA MATIC MOTORCYELE IN INDONESIA)
(2018)Abstract : The aim of this paper is to investigate empirical study of product innovation and identify the effect of product attractiveness and product positioning quality in customer’s repeat intention on the firm based ...