Browsing by Subject "Lifestyle, Reference Group, Purchase Decision"
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PENGARUH GAYA HIDUP DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL OFFROAD DAIHATSU TAFT SERIES
(FE UMY, 2018-05-30)This study aims to analyze the influence of Lifestyle, and the Reference Group on the decision of the Offroad Car Buying Daihatsu Taft Series. The subjects of this study are consumers who have never made a car purchase ...