Browsing by Subject "Lifestyle, Reference Group, and Buying Decision. Gaya Hidup, Kelompok Acuan, dan Keputusan Pembelian"
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PENGARUH GAYA HIDUP DAN KELOMPOK ACUAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA STUDI PADA PEDAGANG KAKI LIMA MALIOBORO YOGYAKARTA
(FISIP UMY, 2017-01-20)This study aimed to analyze: (1) the influence of lifestyle on buying decisions, and (2) the influence of the reference group on buying decisions. The population in this study are members of sidewalk vendors in Malioboro ...