Browsing by Subject "PURCHASE DECISIONS"
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PENGARUH CITRA MEREK DAN KUALITAS PERSEPSIAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI KOTA YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)This study aimed to determine the empirical evidence on the effect of brand image and perceived quality on the purchasing decision. In addition to knowing the effect of brand image and perceived quality on purchase decisions ...