Browsing by Author "QOMARIAH, NURUL"

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    • RELATIONSHIP BRAND EQUITY WITH BUYING DECISION 

      AFANDI, AHMAD RIZAL; QOMARIAH, NURUL; ANWAR, ANWAR (UMY, 2017)
      This study aims to determine the effect of brand equity, namely: Brand Awareness (X1), Perceived Quality (X2), Trademark Association (X3), and Brand Loyalty (X4) of the Purchase Decision Motorcycles Yamaha. The population ...

    • STRENGTHENING THE ECONOMIC OF FOREST FRINGES COMMUNITY THROUGH MODEL FOR ENHANCING LOCAL CATTLE COMPETITIVENESS 

      SANTOSA, TEGUH HARI; HERLAMBANG, TONI; QOMARIAH, NURUL; OKTARINA, OKTARINA (AGRIBUSSINESS DEVELOPMENT OF HUMAN WALFARE (ADHW), 2016-05-14)
      Local cattle competitiveness of forest fringe community was generally low, so that caused weaknesses of community economic. Effort for enhancing local cattle competitiveness will strengthen community economic through ...