Browsing by Subject "Shopping Lifestyle, Hedonic Motives, Browsing, Fashion Involvement, Impulse Buying. Gaya Hidup Belanja, Motif Hedonis, Pencarian Informasi, Keterlibatan Fesyen, Pembelian tidak Terencana"
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PENGARUH GAYA HIDUP BELANJA, MOTIF HEDONIS, PENCARIAN INFORMASI, KETERLIBATAN FESYEN TERHADAP PEMBELIAN TIDAK TERENCANA
(FE UMY, 2018-05-04)This research it aims to identification the influence of shopping life style, hedonic motive, browsing, and the fashion involvement on impulse buying. The independent variable that contained in this research is shopping ...