Browsing by Subject "Television Advertisement Exposure, Product Knowledge, Consuming Interest. Terpaan Iklan Televisi, Pengetahuan Produk, Minat Beli"
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PENGARUH TINGKAT TERPAAN IKLAN TELEVISI DAN TINGKAT PENGETAHUAN PRODUK TERHADAP MINAT BELI KONSUMEN
(FISIP UMY, 2018-05-03)This research aims to test The Effects on Advertising Exposure of the Brand “Bon Cabe” in Their Version “The Cool Way of Enjoying Bon Cabe, Al Ghazali Version” and The Extent of Knowledge of The Product Towards The Consuming ...