Browsing by Subject "word of mouth, service quality, advertisement and purchase decision"
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PENGARUH WORD OF MOUTH, KUALITAS PELAYANAN DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE PRODUK FASHION
(FE UMY, 2017-06-16)This study aimed to analyze the influence the word of mouth, service quality and advertisement to decision of online purchasing of fashion product. Subjects in this study were FEB students Muhammadiyah University of ...