| dc.contributor.author | MARTIANA, ANDRI | |
| dc.date.accessioned | 2017-08-11T06:20:12Z | |
| dc.date.available | 2017-08-11T06:20:12Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/12729 | |
| dc.description | artikel ini dipresentasikan di 29'th SASE Annual Meeting di Lyon Perancis 29-1 Juli 2017 | en_US |
| dc.description.abstract | Discourse about halal lifestyle is not only booming in Indonesian society, but has
become a subject on the world stage. Since 2000, Indonesian Muslim Women who wear a
headscarf found everywhere not limited socio-economic and cultural status. Muslim dress is
no longer a Muslim identity, but has become a social identity in the community not only
Indonesia and even the world. This means that halal lifestyle in Muslim dress is expected to
increase as well as the growing demand. This is in line with Thomson Reuters Report (2015)
that total clothing expenditure of Muslim population in the world reached 244 billion USD or
13.56 percent of the total Muslim consumer spending of 1.8 trillion USD, and is expected to
grow along with the increasing economic Muslim countries. This phenomenon will open
opportunities to compete on the world stage in the face of the global market. Indonesia as the
largest muslim population in the world can be a business opportunity and market share
positioned in this halal fashion industry.
This study aims to examine how Muslim women understanding of the concept of halal
lifestyle in fashion, to explore what efforts have been made by entrepreneurs in promoting their
halal fashion business, and how the role of halal business fashion on women economic
empowerment. This research is conducted in Yogyakarta province which is an example of
cultural diversity as an educational and cultural center. The method of this research is mixed
methods that involves collecting, analysing and integrating quantitative and qualitative
research.
From the results of interviews to the informants found that the motivation in running the
business comes from yourself and influenced by the existing environment. Awareness of
business opportunities along with increasing consumer demand has also existed. Some
obstacles in running the business include the high price of raw materials and production costs
and associated with capital assistance. The results of descriptive analysis and chi-square test
show that fashion halal business / business play a role in empowering the economics of the
respondents through employment opportunities, increased authority in making decisions (in
their households), and in terms of income. | en_US |
| dc.description.sponsorship | Universitas Muhammadiyah Yogyakarta | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Halal Fashion, Halal Lifestyle, Women's Economic Empowerment | en_US |
| dc.title | THE ANALYSIS OF HALLAL FASHION BUSSINESS AND WOMEN ECONOMIC EMPOWERMENT IN YOGYAKARTA | en_US |
| dc.type | Article | en_US |
