| dc.contributor.advisor | WIDODO, WIDODO | |
| dc.contributor.advisor | SUSANAWATI, SUSANAWATI | |
| dc.contributor.author | PUTRI, EVA RIANA | |
| dc.date.accessioned | 2017-09-13T07:24:51Z | |
| dc.date.available | 2017-09-13T07:24:51Z | |
| dc.date.issued | 2017-08-16 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/14497 | |
| dc.description | This study aims to determine the attitude, subjective norms, and to investigate
people’s interest to buy broiler chicken meat at Gamping Market, Sleman Regency.
The research was conducted in Gamping District with the number of samples of
117 respondents taken by cluster sampling technique. The results show that the
attitude of the people near Gamping Market is categorized as good, the attitude of
the people near to modern market is categorized as neutral, the attitude of the
people between Gamping and modern markets is categorized as neutral. Overall,
the attitude of the people to buy broiler chicken meat in Gamping Market is
categorized neutral. The subjective norm of the people near Gamping Market is
categorized as neutral, the subjective norm of the people near the modem market is
categorized as not good, In addition, the subjective norm of people between the
Gamping and Modern markets is categorized as not good. Overall, the subjective
norm of people to buy broiler chicken meat in the Gamping Market is not good. The
people’s interest near Gamping Market to buy broiler chicken meat at Gamping
Market is categorized as high, while the people near Modern Market and those
located between Gamping and Modern Market have the same interest to buy broiler
chicken meat in Gamping Market which is in the medium category. | en_US |
| dc.description.abstract | This study aims to determine the attitude, subjective norms, and to investigate
people’s interest to buy broiler chicken meat at Gamping Market, Sleman Regency.
The research was conducted in Gamping District with the number of samples of
117 respondents taken by cluster sampling technique. The results show that the
attitude of the people near Gamping Market is categorized as good, the attitude of
the people near to modern market is categorized as neutral, the attitude of the
people between Gamping and modern markets is categorized as neutral. Overall,
the attitude of the people to buy broiler chicken meat in Gamping Market is
categorized neutral. The subjective norm of the people near Gamping Market is
categorized as neutral, the subjective norm of the people near the modem market is
categorized as not good, In addition, the subjective norm of people between the
Gamping and Modern markets is categorized as not good. Overall, the subjective
norm of people to buy broiler chicken meat in the Gamping Market is not good. The
people’s interest near Gamping Market to buy broiler chicken meat at Gamping
Market is categorized as high, while the people near Modern Market and those
located between Gamping and Modern Market have the same interest to buy broiler
chicken meat in Gamping Market which is in the medium category. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | FAKULTAS PERTANIAN UMY | en_US |
| dc.subject | attitude, broiler chicken meat, buying interest, subjective norm | en_US |
| dc.title | MINAT MASYARAKAT UNTUK MEMBELI DAGING AYAM RAS DI PASAR GAMPING KABUPATEN SLEMAN | en_US |
| dc.type | Thesis
SKR
F P
154 | en_US |
