| dc.contributor.advisor | WIDODO, WIDODO | |
| dc.contributor.advisor | SUSANAWATI, SUSANAWATI | |
| dc.contributor.author | MURYANTO, ADY MOESLIM | |
| dc.date.accessioned | 2017-09-13T07:42:47Z | |
| dc.date.available | 2017-09-13T07:42:47Z | |
| dc.date.issued | 2017-08-13 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/14503 | |
| dc.description | This study aims at determining people's attitude, subjective norms and buying
interest towards vegetables and fruits at Gamping Market. This research used
cluster sampling technique conducted in three locations, which was near
Gamping Market, near Modern Market, and located between Gamping Market
and Modern Market with 117 respondents. This research used primary data and
secondary data. The interest in this study was formed by attitudes and subjective
norms calculated using a theory of reasoned action. The result of this study
indicated that the attitude of the people vegetables near Gamping Market to buy
fruits and was good; the attitude of the people near to buy fruits and vegetables
Modern Market was neutral, and the attitude of the people to buy fruits and
vegetables that located between Gamping Market and Modern Market was good.
Overall, the result of the attitude of society to buy fruits and vegetables in this
research was good. Besides, the subjective norm of the community that near
Gamping Market to buy fruits and vegetables was neutral, the subjective norm of
the community to buy fruits and vegetables that near Modern Market was not
good, and the subjective norm of the community to buy fruits and vegetables
between Gamping Market and Modern Market was not good. Overall, the
subjective norm of society to buy fruits and vegetables in this study was not good.
In addition, the buying interest of the people near Gamping Market was high, the
buying interest of the people near Modern Market was in the level of average and
the buying interest of the people between Gamping Market and Modern Market
was high. Overall, people's buying interest in fruits vegetables and in Gamping
Market was in the level of average. | en_US |
| dc.description.abstract | This study aims at determining people's attitude, subjective norms and buying
interest towards vegetables and fruits at Gamping Market. This research used
cluster sampling technique conducted in three locations, which was near
Gamping Market, near Modern Market, and located between Gamping Market
and Modern Market with 117 respondents. This research used primary data and
secondary data. The interest in this study was formed by attitudes and subjective
norms calculated using a theory of reasoned action. The result of this study
indicated that the attitude of the people vegetables near Gamping Market to buy
fruits and was good; the attitude of the people near to buy fruits and vegetables
Modern Market was neutral, and the attitude of the people to buy fruits and
vegetables that located between Gamping Market and Modern Market was good.
Overall, the result of the attitude of society to buy fruits and vegetables in this
research was good. Besides, the subjective norm of the community that near
Gamping Market to buy fruits and vegetables was neutral, the subjective norm of
the community to buy fruits and vegetables that near Modern Market was not
good, and the subjective norm of the community to buy fruits and vegetables
between Gamping Market and Modern Market was not good. Overall, the
subjective norm of society to buy fruits and vegetables in this study was not good.
In addition, the buying interest of the people near Gamping Market was high, the
buying interest of the people near Modern Market was in the level of average and
the buying interest of the people between Gamping Market and Modern Market
was high. Overall, people's buying interest in fruits vegetables and in Gamping
Market was in the level of average. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | FAKULTAS PERTANIAN UMY | en_US |
| dc.subject | Attitude, Subjective Norm, Interest, Society, Fruit, and Vegetable | en_US |
| dc.title | MINAT MASYARAKAT UNTUK MEMBELI SAYUR DAN BUAH DI PASAR GAMPING KABUPATEN SLEMAN | en_US |
| dc.type | Thesis
SKR
F P
156 | en_US |
