| dc.contributor.advisor | ISHAK, ASWAD | |
| dc.contributor.author | SEKARINI, PRISILIA DEWI | |
| dc.date.accessioned | 2017-09-22T02:47:19Z | |
| dc.date.available | 2017-09-22T02:47:19Z | |
| dc.date.issued | 2017-08-14 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/14960 | |
| dc.description | PT PLN (Persero) Area Yogyakarta is a state owned enterprise that runs in electricity distribution and is obligated to hold corporate social responsibility program which one of them is PLN Peduli, an environmental development program in Gerbosari, Samigaluh, which was held in 2013-2016. This research aims to describe the implementation of corporate social responsibility program by the environmental development program “PLN Peduli Desa Gerbosari, Samigaluh” which was held by PT PLN (Persero) Area Yogyakarta in 2013-2016.
The method of this research is qualitative research with descriptive approach that will explain and describe the steps of implementation of corporate social responsibility program in Desa Gerbosari, from planning, executing, until monitoring and evaluating. The data technique analysis used is a model from Miles and Huberman that consists of four stages; data collection, data reduction, data display, and conclusion.
This research shows that the environmental development program “PLN Peduli Desa Gerbosari, Samigaluh” is a corporate social responsibility program which is based on community development. The first stage of implementation program is planning, which was carried well by PT PLN (Persero) Area Yogyakarta by involving the local people and it results donation that is suitable with local people’s problem and needs. Second, the execution runs quite well because the program given is considered as right on target and gets support from various parties, such as top management, human resources participated in it, and financial support. The last, evaluation and monitoring which run periodically and routinely. This step is implemented during planning and also during program execution. Monitoring and evaluation is not yet to be executed thoroughly by PT. PLN (Persero) Area Yogyakarta. | en_US |
| dc.description.abstract | PT PLN (Persero) Area Yogyakarta merupakan perusahaan BUMN yang bergerak di bidang ketenagalistrikan dan wajib melaksanakan program corporate social responsibiliy yang salah satunya adalah program bina lingkungan PLN Peduli di Desa Gerbosari, Samigaluh yang dilaksanakan pada tahun 2013-2016. Tujuan penelitian ini adalah untuk mendeskripsikan implementasi program corporate social responsibility melalui program bina lingkungan “PLN Peduli Desa Gerbosari, Samigaluh” yang dilaksanakan oleh PT PLN (Persero) Area Yogyakarta pada tahun 2013-2016.
Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif yang akan memaparkan serta mendeskripsikan tahapan implementasi program corporate social responsibility di Desa Gerbosari, dari tahapan perencanaan, pelaksanaan hingga monitoring dan evaluasi. Metode pengumpulan data melalui wawancara dan studi dokumentasi. Teknik analisis data menggunakan model dari Miles dan Huberman yang terdiri dari empat tahapan, yaitu pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan.
Hasil penelitian menunjukkan bahwa program bina lingkungan “PLN Peduli Desa Gerbosari, Samigaluh” merupakan program corporate social responsibility yang berbasis community development. Tahapan implementasi program yang pertama, yaitu tahap perencanaan telah dijalankan dengan baik oleh PT PLN (Persero) Area Yogyakarta dengan tetap melibatkan masyarakat dan dihasilkan bentuk bantuan yang sesuai dengan masalah dan kebutuhan dari masyarakat. Kedua, tahapan pelaksanaan berjalan dengan cukup baik karena program yang diberikan dinilai tepat sasaran dan mendapatkan dukungan dari berbagai pihak, yaitu dari top manajemen, sumberdaya manusia yang terlibat di dalamnya, dan dukungan secara finansial. Terakhir, tahapan evaluasi dan monitoring yang dijalankan secara berkala dan rutin. Tahapan ini dilaksanakan pada saat perencanaan dan juga selama pelaksanaan program. Monitoring dan evaluasi belum dilakukan secara menyeluruh oleh PT PLN (Persero) Area Yogyakarta. | en_US |
| dc.publisher | FISIP UMY | en_US |
| dc.subject | Corporate Social Responsibility, Program Bina Lingkungan, Program Pemberdayaan Masyarakat. Corporate Social Responsibility, Environmental Development Program, Community Development Progam | en_US |
| dc.title | IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT PLN (PERSERO) AREA YOGYAKARTA | en_US |
| dc.title.alternative | ( STUDI DESKRIPTIF KUALITATIF PROGRAM BINA LINGKUNGAN ‘PLN PEDULI DESA GERBOSARI, SAMIGALUH’ TAHUN 2013-2016 ) | en_US |
| dc.type | Thesis
SKR
FISIP
525 | en_US |
