Browsing Publication by Subject "BRAND IMAGE"
Now showing items 1-4 of 4
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ANALISIS PENGARUH eWOM, CITRA MEREK, KEPERCAYAAN MEREK TERHADAP MINAT BELI PRODUK SMARTPHONE XIAOMI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)The purpose of this study was to analyze the influence of eWOM, brand image and brand trust to purchase intention product of smartphone Xiaomi. This study was a survey research, where the instrument of this research is ... -
PENGARUH CITRA DAN KEPERCAYAAN TERHADAP LOYALITAS MEREK WAROENG STEAK & SHAKE DI YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)This research aims to know the empirical evidence regarding the influence of brand image on brand loyalty. Brand trust on brand loyalty. In addition, the influence of the brand image and brand trust on brand loyalty ... -
PENGARUH CITRA MEREK DAN KUALITAS PERSEPSIAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI KOTA YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)This study aimed to determine the empirical evidence on the effect of brand image and perceived quality on the purchasing decision. In addition to knowing the effect of brand image and perceived quality on purchase decisions ... -
PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE, DAN PERCEIVED QUALITY TERHADAP MINAT BELI MOBIL TOYOTA DI YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)This study aims to test the influence of country of origin, brand image, and perceived quality of willingness to buy car Toyota in Yogyakarta. A sample of using purposive sampling and to find the number of samples as much ...