Browsing Publication by Subject "BRAND TRUST"
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ANALISIS PENGARUH eWOM, CITRA MEREK, KEPERCAYAAN MEREK TERHADAP MINAT BELI PRODUK SMARTPHONE XIAOMI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)The purpose of this study was to analyze the influence of eWOM, brand image and brand trust to purchase intention product of smartphone Xiaomi. This study was a survey research, where the instrument of this research is ... -
PENGARUH CITRA DAN KEPERCAYAAN TERHADAP LOYALITAS MEREK WAROENG STEAK & SHAKE DI YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)This research aims to know the empirical evidence regarding the influence of brand image on brand loyalty. Brand trust on brand loyalty. In addition, the influence of the brand image and brand trust on brand loyalty ...