Browsing Publication by Subject "PERCEIVED QUALITY"
Now showing items 1-3 of 3
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ANALISIS PENGARUH WORD OF MOUTH, PERSEPSI KUALITAS, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)PT. Eigerindo Multi Produk Industri atau yang lebih dikenal dengan eiger bergerak dalam bisnis advanture equipment menjadi salah satu produk yang sudah dikenal banyak orang dan menjadi salah satu brand ternama asal indonesia ... -
PENGARUH CITRA MEREK DAN KUALITAS PERSEPSIAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI KOTA YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)This study aimed to determine the empirical evidence on the effect of brand image and perceived quality on the purchasing decision. In addition to knowing the effect of brand image and perceived quality on purchase decisions ... -
PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE, DAN PERCEIVED QUALITY TERHADAP MINAT BELI MOBIL TOYOTA DI YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)This study aims to test the influence of country of origin, brand image, and perceived quality of willingness to buy car Toyota in Yogyakarta. A sample of using purposive sampling and to find the number of samples as much ...