Browsing Students by Subject "Quality of argument, source credibility, source attractiveness, source perception, source style, eWOM, acceptance of information and intention to use."
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PENGARUH DIMENSI ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP PENERIMAAN INFORMASI DAN NIAT UNTUK MENGGUNAKAN PADA SMARTPHONE SAMSUNG
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-03-25)This study aims to analyze the influence of the electronic word of mouth (EWOM) dimension on the acceptance of information and intention to use. The independent variables in this study are eWOM messages, quality of arguments, ...