Browsing Students by Subject "Utilitarian Value, Hedonist Values, consumer satisfaction, and Behavior intention. Nilai Hedonis, Nilai Utilitarian, Kepuasan Konsumen, dan Niat Berprilaku"
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ANALISIS PENGARUH NILAI HEDONIS DAN NILAI UTILITARIAN TERHADAP NIAT BERPERILAKU PADA INDUSTRI PUSAT KEBUGARAN DI YOGYAKARTA
(FE UMY, 2016-12-21)This research aims to analyze the influence of utilitarian value and hedonist values against the behavior intention on the fitness center industry in Yogyakarta. On the subject of the research is the consumer of fitness ...