| dc.contributor.advisor | RAHMAN, TAUFIQUR | |
| dc.contributor.author | SIDDIQ, HASBI MUBARAK AS | |
| dc.date.accessioned | 2018-02-07T01:21:36Z | |
| dc.date.available | 2018-02-07T01:21:36Z | |
| dc.date.issued | 2017-12 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/17473 | |
| dc.description | Persaingan dalam industri hiburan di kota Yogyakarta kini semakin ramai dan ketat sehingga perusahaan dituntut untuk memiliki strategi yang baik serta inovatif dalam meningkatkan kualitas pelayanan kepada pelanggan. Melalui penelitian ini penulis menggambarkan dan berusaha untuk menganalisa pelaksanaan strategi customer relations dalam menjaga loyalitas pelanggan di Rama Biliar Yogyakarta
Dalam penelitian skripsi ini penulis menggunakan metode deskriptif dengan pendekatan kualitatif yang merupakan prosedur pemecahan masalah yang diselidiki dengan menggambarkan keadaan objek penelitian berdasarkan fakta-fakta yang ada. Metode pengumpulan data yang dilakukan melalui wawancara, pengamatan, studi pustaka dan dokumentasi.
Berdasarkan dari hasil penelitian dapat dilihat bahwa pelaksanaan kegiatan customer relations sudah berjalan dengan cukup baik meskipun tetap memiliki beberapa kelemahan. Dalam prakteknya perusahaan mampu menangani kelemahan yang ada dengan kinerja yang tanggap positif. Program-program yang ada sudah sesuai dengan konsep CRM (customer relationship management) yang berorientasi mengutamakan pelanggan, sehingga pelanggan merasa dihargai dan dipedulikan yang berujung pada sifat dan sikap loyal kepada perusahaan secara berkelanjutan | en_US |
| dc.description.abstract | The entertainment place industry in Yogyakarta is getting crowded and highly competitive today, thus the company is demand to having a good and innovative strategy in increasing the service qualification for the customer. Through this research, the researcher wants to describe and try to analyze the implementation of customer relations strategy to keep the customer’s loyalty in Rama Biliar Yogyakarta.
The research methods used in this study is a descriptive with qualitative closure that a problem solving procedure and investigate by describing the facts of research’s object condition. The methods of collecting data done through the interview, observation, literature review, and documentation.
Based on the result of the research showed that the customer relations activity was already went well although it still had some weakness. In practice the company is capable to deal with the existing weakness with positive and responsive performance. The existing programs are appropriate with the concept of CRM (customer relationship management) which is customer oriented, so the customers feel valued and important that leads to the customers nature and behavior loyalty to the company continuesly. | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Strategy, Customer Relations, Customer Loyalty. Strategi, Customer Relations, Loyalitas Pelanggan | en_US |
| dc.title | STRATEGI CUSTOMER RELATIONS DALAM MENJAGA LOYALITAS PELANGGAN DI RAMA BILIAR YOGYAKARTA | en_US |
| dc.type | Thesis
SKR
677 | en_US |
