Browsing Master Thesis by Author "WIDYA, TISNA PRASTISTA"
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PENGARUH LABEL HALAL, RELIGIUSITAS DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN MEREK INTERNASIONAL
WIDYA, TISNA PRASTISTA (FE UMY, 2018-04-04)The aims of this research are to analyze and explain the influence of halal label, religiosity, and brand image toward the purchase decision of international food brands’ products. International food brands that have label ...