Browsing Master Thesis by Subject "influence of halal label, religiosity, brand image, and purchase decision of international brand food product. pengaruh label halal, religiusitas, citra merek, dan keputusan pembelian produk makanan merek internasional."
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PENGARUH LABEL HALAL, RELIGIUSITAS DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN MEREK INTERNASIONAL
(FE UMY, 2018-04-04)The aims of this research are to analyze and explain the influence of halal label, religiosity, and brand image toward the purchase decision of international food brands’ products. International food brands that have label ...