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PENGARUH HUBUNGAN PEMASAR NASABAH, NILAI NASABAH DAN KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH DALAM MENINGKATKAN LOYALITAS NASABAH PADA SEKTOR PERBANKAN
(MM UMY, 2015-12-30)
This study aimed to examine the effect of customer relationship marketing, customer value, and service quality on
the improvement of bank customer satisfaction and the impact to the loyalty of customer. The sample of this ...